A round-up is a handy resource in itself to re-share and pulling together content in this way has been well-received. We’ve started including a ‘round-up’ blog where we add links to all the blogs as and when they are published, alongside blogshots, vlogshots (video summaries), podcasts and other resources. There seems to be a midweek dip in blog views so we avoid publishing mid-week unless sharing three blogs.
GOLDILOCKS JUST RIGHT SERIES
We have settled on spreading a series over a month, sharing two (occasionally three) blogs a week, with blogshots in between, and ideally a tweetchat. We have experimented to find just the right amount of content. Into the woods: content Goldilocks principle
Whilst having robust evidence to highlight is desirable, our series #TheProblemWithSex took as its central point the lack of good evidence on an important and widespread set of health problems, and this worked very well. It can pay off, providing a ready-made audience with an interest in the chosen topic, and organizations keen to share relevant evidence, but we found that our #AntibioticResistance series got rather lost during a global campaign on this topic, and using a widely-used hashtag.Ĭore material: what’s in the Cochrane Library? We make sure there are plenty of up-to-date Cochrane Reviews to share, on different aspects of the overall topic. Tying in with a bigger campaign is a bit of a gamble. Timeliness: ask, why focus on this topic now? It might tie in with a health awareness event, ongoing external campaign, the publication of a key report or with new Cochrane evidence. We choose common topics, of importance for the UK population and the provision of healthcare here. Once upon a time… Choosing a topicĪudience: choose topics relevant to your target audience(s). These resources all come into play when we put together a special series, but we think what we’ve learned could be helpful for others wanting to do something similar with fewer resources. We also benefit from hosting the Students 4 Best Evidence site, run by one of our colleagues from the support of our Information Specialists and the clinical input and blogging skills of our Cochrane Fellows and Trainees.
GOLDILOCKS JUST RIGHT FULL
Plentiful porridgeĪt Cochrane UK we are fortunate that two of us are able to work full time on creating and sharing content for social media based on Cochrane (and other) evidence and resources to help people understand and use evidence for decisions about health. Whilst we can’t claim to have got it ‘just right’ yet, we hope that we have some tips to share. We have learned things each time that have fed into the next series, repeating approaches that seem to have worked and making adjustments where we feel things could have gone better. Beginning in 2015 with Men’s Health Week, we have run up to four series a year, and over the past year we have had series on The Problem With Sex, Dementia, Antibiotic Resistance and Life After Stroke.
This seems a fair analogy for the process of creating and sharing our special series. In the traditional tale, Goldilocks had to try several beds and bowls of porridge, and even break a chair, before she found what was ‘just right’. This is an abridged version of the blog post on Evidently Cochrane.
GOLDILOCKS JUST RIGHT HOW TO
Sarah Chapman and Selena Ryan-Vig share tips on how to put together a successful series. Cochrane UK runs occasional special series, sharing evidence and experience on a topic in multiple blogs and other material through social media channels.
0 kommentar(er)
